Investment
Feb 2023 — present
Strada Arc
Investment Director · Dubai, UAE
Founder-led investment and operating platform across technology, AI, recruitment, energy and human-capital sectors.
IOperator. Investor. Dubai.
Building scalable,performance-drivenbusinesses.
Investor and operator focused on digital infrastructure, telecommunications and technology-led businesses. Based in Dubai, working hands-on with founders and management teams to build companies that endure.
DubaiSweden / Barbados
Strada ArcInvestment Director·
One Percent Media PortalFounder & CEO·
AI TechnologyFounder & Director·
MYKAHFounder, functional beverage·
SEK 147MTele2 MVNO revenue, 2020·
DubaiUAE, est. 2021·
Sep AcademySponsor, since 2024·
Malmö FFTop-flight contract, age 18·
Sweden / BarbadosDual citizenship·
In short
An operator who invests, not the other way around.
Investor and operator focused on digital infrastructure, telecommunications and technology-led businesses. Former professional footballer who scaled multiple telecom platforms in Europe, including a Tele2-backed MVNO that reached roughly SEK 150 million in annual revenue. Now based in Dubai, building and backing companies across AI, recruitment, energy and consumer health.
The discipline came first. A teenage contract at Malmö FF, a side gig in phone sales to make rent, and a slow realisation that the two worlds rewarded the same things. Two decades later, that instinct now drives a portfolio of companies built and backed from Dubai.
IIBy the numbers
A record measured in scale and span.
- SEK 250M
- Peak annual revenueDialect Kundservice, 2013–2017
- SEK 147M
- Tele2 MVNO revenueWhite-label, 2020
- 10+
- Companies built or co-builtSweden and UAE
- 4
- Active Dubai venturesAI, media, investment, consumer
- 14 yrs
- Pro and senior footballMalmö, Trelleborg, Höllviken
- 5 yrs
- In DubaiSince 2021
IIIThe arc
From a Malmö loan deal to a Dubai portfolio.
- 2008Sweden
First sales partnership
Sales Director and Partner at Mobiliganten, a Swedish telecom distribution business. Five formative years; peak revenue around SEK 90 million.
- 2013Sweden
Senior commercial role at Dialect, co-founds Golden Concept
Sales Director and Partner at Dialect Kundservice (peak SEK 250M). In parallel, co-founds Golden Concept — luxury electronics, gold-plated devices — peak SEK 80M.
- 2017Sweden
Three founder bets
Founds Finanspro Sverige, then One Sell, then Sales Group Sverige — a portfolio of telecom sales and distribution companies.
- 2020Sweden
Tele2 MVNO
Strategic partnership linked to Tele2, operating as an MVNO through Inabler. The white-label venture delivered approximately SEK 147 million in revenue.
- 2021Dubai
Relocates to Dubai
Moves with family to the UAE. Embraces Islam that same year. Two children later born in Dubai.
- 2022Dubai
Retires from professional football
Formally ends a playing career that included Malmö FF, IFK Malmö youth, Trelleborgs FF and FC Höllviken. Founds One Percent Media Portal in Dubai.
- 2023Dubai
Investment Director at Strada Arc
Joins the founder-led investment and operating platform. Full lifecycle role: sourcing, due diligence, structuring, post-acquisition strategy.
- 2025Dubai
Founds AI Technology, then MYKAH
Launches AI Technology to deliver applied AI for service-intensive operations. By year-end, founds MYKAH, a functional mushroom-based beverage company.
IVCurrent focus
Ventures
Media
Feb 2022 — present
One Percent Media Portal
Founder & CEO · Dubai, UAE
Media and marketing company headquartered in Dubai, with a team focused on strategy, operations and AI-driven service delivery.
AI & Technology
Jan 2025 — present
AI Technology
Founder & Director · Dubai, UAE
IT and artificial intelligence services company building AI-driven solutions for operational and service-intensive functions.
Consumer
Dec 2025 — present
MYKAH
Founder · Dubai, UAE
Functional beverage company focused on mushroom-based drinks and health-oriented formulations. Currently in early development and market entry.
“People work with me, not for me.”
On leadership
VMilestone
Tele2 MVNO partnership
February 2020
Operating as a Mobile Virtual Network Operator through Inabler, a licensed MVNE providing access to Tele2's nationwide network. The white-label venture delivered fully branded mobile services on Tele2 infrastructure.
Approximately SEK 147 million in revenue.
VIWhy Dubai
A real city, not a mirage.
Dubai is not a playground, a loophole or a fantasy of permanent sunshine. It is a real city built by work, movement, ambition and adaptation. Offices open. Restaurants fill. Traffic returns. Founders shaped by competitive environments tend to find the directness of the place a feature, not a friction.
“Here, it's survival of the fittest. There are no excuses.”
Eastern Eye, March 2026
VIIInvestment thesis
Execution-led, not speculative.
AI investment, viewed through the operator's lens, is most valuable where it improves service delivery, customer operations and back-office efficiency. Used to sharpen processes rather than anchor standalone products. The most consequential bets are often the least glamorous: applied technologies inside real businesses, producing measurable operational gains rather than headline-grabbing breakthroughs.
This sits inside a broader UAE pattern, where private capital is encouraged to engage with AI in ways that are economically grounded and institutionally aligned, rather than chasing platform dominance.
VIIIIn the press
Recent coverage
Eastern Eye · 25 March 2026
The easy life myth: what Dubai's critics still don't understand
Feature on Dubai's resilience and the gap between caricature and reality, with a section on the appeal of the city's entrepreneurial culture for founders shaped by competitive environments.
Read →
London Loves Business · 3 March 2026
Jason Grannum on why access to sport matters in a global city
Long-form interview on the Sep Academy partnership, why swimming is a life skill rather than a sport, and how private individuals in Dubai can create access pathways for children who would otherwise be priced out of structured training.
Read →
TechTimes · 7 February 2026
How national strategy is shaping AI investment in the UAE
Analysis contrasting US-style AI funding rounds with the UAE's diffusion-and-application approach. Cites Jason's execution-led private capital posture alongside G42 and DAMAC as part of the broader pattern of state-aligned, applied investment.
Read →
CEOWORLD Magazine · 24 January 2026
Jason Grannum: building scalable, performance-driven businesses
Profile tracing the arc from Malmö FF and phone-sales side hustles to a multi-hundred-million-kronor telecom footprint in Sweden, the 2021 move to Dubai, and the current focus on AI, investment and consumer health through Strada Arc, One Percent Media Portal, AI Technology and MYKAH.
Read →
IXCommon questions
About Jason
- Who is Jason Grannum?
- A Swedish entrepreneur, former professional footballer and Dubai-based investor and operator. Founder of One Percent Media Portal, AI Technology and MYKAH, and Investment Director at Strada Arc.
- Where is Jason Grannum based?
- Dubai, United Arab Emirates, since 2021. He relocated from Sweden with his family and two of his children have since been born in Dubai.
- What companies does he run?
- Strada Arc as Investment Director, One Percent Media Portal as Founder and CEO, AI Technology as Founder and Director, and MYKAH as the founder of a functional beverage company.
- What was his football career?
- IFK Malmö youth, contracted to Malmö FF at 18 then loaned to Division 1. Senior years at Trelleborgs FF (2014 to 2017) and FC Höllviken (2017 to 2022). Retired January 2022.
- What was the Tele2 MVNO partnership?
- A 2020 mobile virtual network operator venture routed through Inabler on Tele2's nationwide network, generating approximately SEK 147 million in revenue.
- What is his community work?
- He sponsors Sep Academy in Dubai, funding free swimming lessons for under-resourced children and travel for international talent. He also volunteers as a youth football coach.